Sam Poser, an analyst from Williams Trading, maintained the Buy rating on Under Armour. The associated price target remains the same with $7.00.
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Sam Poser has given his Buy rating due to a combination of factors that indicate positive momentum for Under Armour. The company’s second-quarter results for 2026 surpassed both guidance and consensus estimates, showing signs of improvement despite a decrease in wholesale revenue in North America. The sell-through rates on new product offerings are on the rise, leading to higher average selling prices and generating additional orders.
Poser remains confident in Under Armour’s trajectory following the earnings call and proprietary checks with retailers, which align with the company’s management statements. The cautious approach taken by retailers amid tariff concerns is expected to benefit Under Armour in the long term. The guidance for the third and fourth quarters of 2026 suggests an acceleration in sales trends, and CEO Kevin Plank’s renewed focus on brand positioning is seen as a positive development. Additionally, the recent marketing campaign and notable athletic achievements are contributing to increased brand interest.
In another report released today, Stifel Nicolaus also maintained a Buy rating on the stock with a $9.00 price target.