Citi analyst Paul Lejuez has maintained their neutral stance on UAA stock, giving a Hold rating on April 30.
Paul Lejuez has given his Hold rating due to a combination of factors affecting Under Armour’s current market position. The company is facing challenges such as macroeconomic and tariff uncertainties, which have impacted its brand positioning and pricing power. These factors make it difficult for Under Armour to execute a successful turnaround, as it lacks momentum and its retail partners may prioritize brands with stronger market presence.
Despite these challenges, there is a balanced risk/reward scenario for Under Armour’s stock, as much of the negativity is already priced in. The company’s management is expected to focus on preserving cash and margins, with no guidance for fiscal 2026 due to the uncertain environment. While there is a slight improvement in web traffic and foreign exchange conditions, these are not enough to warrant a more optimistic rating, leading to the decision to maintain a Hold rating.
According to TipRanks, Lejuez is a 5-star analyst with an average return of 7.7% and a 55.42% success rate. Lejuez covers the Consumer Cyclical sector, focusing on stocks such as Nike, On Holding AG, and Abercrombie Fitch.
In another report released on April 30, Wells Fargo also maintained a Hold rating on the stock with a $4.00 price target.