Oliver Chen, an analyst from TD Cowen, maintained the Hold rating on Ulta Beauty. The associated price target was raised to $600.00.
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Oliver Chen has given his Hold rating due to a combination of factors influencing Ulta Beauty’s current market position and future potential. The company showed promising results in the second quarter with a notable increase in comparable sales, driven by both ticket size and customer traffic. Additionally, improvements in gross margin were observed, aided by effective promotional strategies and better inventory management.
Despite these positive indicators, Chen remains cautious due to potential risks in the second half of the year. Ulta Beauty faces challenges such as expected gross margin pressures and increased SG&A expenses. Furthermore, there are ongoing debates among investors regarding the timeline for operating margin recovery and whether the upcoming year will focus more on investment rather than growth. These uncertainties contribute to the Hold rating, as they may impact the company’s ability to sustain its current momentum.
Chen covers the Consumer Cyclical sector, focusing on stocks such as Ermenegildo Zegna, Ulta Beauty, and Tapestry. According to TipRanks, Chen has an average return of 6.2% and a 51.80% success rate on recommended stocks.

