In a report released today, Jessica Reif Ehrlich from Bank of America Securities maintained a Buy rating on Trade Desk (TTD – Research Report), with a price target of $130.00.
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Jessica Reif Ehrlich’s rating is based on several compelling factors. Firstly, The Trade Desk is expected to meet or exceed its revenue and adjusted EBITDA guidance for the second quarter of 2025. The macroeconomic uncertainties that previously affected the market are beginning to subside, which has improved sentiment as the quarter progressed. Additionally, the adoption of the Kokai platform is on track, and its utilization of more data elements is anticipated to enhance the company’s take rate.
Moreover, The Trade Desk’s strategic integration with retailers positions it as a vital partner for brands looking to allocate their advertising budgets effectively. This integration is expected to evolve from off-site to on-site retail data buys, adding more value for both retailers and advertisers. The company’s strong positioning in high-growth areas of digital advertising, such as Connected TV and retail media, along with the secular tailwinds in programmatic advertising, supports the Buy rating and a price objective of $130.
Reif Ehrlich covers the Communication Services sector, focusing on stocks such as Warner Bros, Spotify, and Comcast. According to TipRanks, Reif Ehrlich has an average return of 9.2% and a 57.88% success rate on recommended stocks.
In another report released yesterday, Evercore ISI also upgraded the stock to a Buy with a $90.00 price target.