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Target’s Financial Struggles: Sell Rating Amid Digital Growth Challenges and Competitive Pressures

Target’s Financial Struggles: Sell Rating Amid Digital Growth Challenges and Competitive Pressures

Target, the Consumer Defensive sector company, was revisited by a Wall Street analyst yesterday. Analyst Robert Ohmes from Bank of America Securities maintained a Sell rating on the stock and has a $93.00 price target.

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Robert Ohmes has given his Sell rating due to a combination of factors impacting Target’s financial performance. The company is facing ongoing challenges with sales and margins, as evidenced by the forecasted decline in comparable sales and a modest earnings per share projection for the third quarter. These challenges are compounded by Target’s underperformance in digital growth compared to its competitors, particularly in online sales and mobile app engagement, which are crucial for expanding digital advertising and third-party marketplace operations.
Moreover, despite some positive aspects such as lower valuation and merchandising initiatives, the long-term risks associated with slowing digital sales growth, competitive pressures from Walmart and Amazon, and higher tariff exposure are significant concerns. The company’s strategic changes in merchandising leadership and partnerships could further complicate its position in a competitive and dynamic market environment, leading to the maintained underperform rating.

Ohmes covers the Consumer Defensive sector, focusing on stocks such as Walmart, Target, and Costco. According to TipRanks, Ohmes has an average return of 6.8% and a 54.62% success rate on recommended stocks.

In another report released on November 11, Bernstein also maintained a Sell rating on the stock with a $87.00 price target.

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