Analyst John Gibson CFA of BMO Capital reiterated a Buy rating on Superior Plus, reducing the price target to C$8.00.
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John Gibson CFA has given his Buy rating due to a combination of factors including Superior Plus’s potential for operational efficiency gains and its attractive valuation. Despite a softer Q2/25, which was impacted by delivery timing and increased costs from efficiency initiatives, the company is expected to meet its guidance with a strong Q4 performance.
Furthermore, Superior Plus has maintained its EBITDA growth outlook for 2025, supported by its ‘Superior Delivers’ initiatives, which are anticipated to contribute significant savings. The company’s commitment to shareholder returns, demonstrated by its share repurchase program, also adds to the positive outlook. These factors, coupled with the company’s strategic improvements, suggest potential upside in its stock, justifying the Buy rating.
SPB’s price has also changed moderately for the past six months – from C$5.990 to C$6.830, which is a 14.02% increase.

