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StubHub Holdings: Strategic Growth Drivers and Valuation Opportunities Highlight Buy Rating

StubHub Holdings: Strategic Growth Drivers and Valuation Opportunities Highlight Buy Rating

Analyst Justin Post from Bank of America Securities maintained a Buy rating on StubHub Holdings Incorporation Class A and keeping the price target at $25.00.

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Justin Post’s rating is based on several strategic factors that suggest potential growth for StubHub Holdings Incorporation Class A. The company is expected to reinforce its growth drivers for 2026, with management likely to address key areas such as the expansion of the Direct Issuance team and the launch of Sponsored Ads, which are anticipated to boost revenue in the fourth quarter. Additionally, there is an opportunity for StubHub to increase its market share in the US while reducing marketing expenses, as indicated by a decrease in competition.
Despite the stock’s decline since its listing, Justin Post sees valuation opportunities, noting that StubHub is currently undervalued compared to its peers like Live Nation and other high-growth marketplaces. The stock is trading at a lower multiple of its projected 2026 EBITDA, suggesting that the market may be overly cautious about future estimates. Post believes that with proper management disclosures and progress towards 2026 goals, StubHub’s stock could see significant growth, justifying the Buy rating and a price objective of $25.

Post covers the Communication Services sector, focusing on stocks such as Alphabet Class A, Meta Platforms, and Alphabet Class C. According to TipRanks, Post has an average return of 24.7% and a 70.30% success rate on recommended stocks.

In another report released yesterday, TD Cowen also maintained a Buy rating on the stock with a $28.00 price target.

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