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Strong Global Performance and Margin Improvements Lead to Buy Rating for Booking Holdings

Strong Global Performance and Margin Improvements Lead to Buy Rating for Booking Holdings

Analyst Kevin Kopelman from TD Cowen maintained a Buy rating on Booking Holdings and increased the price target to $6,850.00 from $6,500.00.

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Kevin Kopelman’s rating is based on the strong performance of Booking Holdings in various geographical regions, particularly Asia and Europe, which showed better-than-expected growth. The company experienced a significant increase in nights booked, with a 7.7% rise in Q2, indicating robust demand. Despite some softness in the U.S. market, the overall global metrics remained solid, contributing to a positive outlook.
Furthermore, Kopelman noted the company’s margin improvements and stable trends, which led to an increase in the earnings per share estimates for 2025 and 2026. The target price for the stock was raised to $6850, reflecting confidence in the company’s ability to maintain its growth trajectory and capitalize on its market position. These factors collectively support the Buy rating for Booking Holdings.

In another report released on July 28, UBS also maintained a Buy rating on the stock with a $6,300.00 price target.

Based on the recent corporate insider activity of 34 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of BKNG in relation to earlier this year.

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