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Strong Financial Performance and Strategic Investments Drive Buy Rating for Tencent Music

Strong Financial Performance and Strategic Investments Drive Buy Rating for Tencent Music

Saiyi He, an analyst from CMB International Securities, maintained the Buy rating on Tencent Music Entertainment Group. The associated price target is $28.00.

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Saiyi He has given his Buy rating due to a combination of factors including Tencent Music Entertainment Group’s strong financial performance and strategic investments. The company’s total revenue increased by 21% year-over-year in the third quarter of 2025, with non-IFRS net income rising by 33%, surpassing Bloomberg’s consensus estimates. This growth was primarily driven by the impressive performance of non-subscription music businesses such as advertisements and offline performances.
Looking forward, Saiyi He expects Tencent Music to continue its revenue growth, albeit at a slightly slower pace, as the company invests in content and new monetization opportunities like offline performances and artist-related merchandise. Despite the potential short-term impact on margins, these investments are anticipated to support sustainable long-term growth. The strong performance of the online music business, with a 27% year-over-year increase in revenue, further supports the Buy rating, as it is driven by both subscription and non-subscription revenue streams.

In another report released today, Mizuho Securities also maintained a Buy rating on the stock with a $28.00 price target.

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