Robert Ohmes, an analyst from Bank of America Securities, reiterated the Buy rating on National Vision Holdings. The associated price target remains the same with $35.00.
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Robert Ohmes has given his Buy rating due to a combination of factors that highlight National Vision Holdings’ strategic initiatives and growth potential. The company has outlined a comprehensive plan that includes enhancements in pricing, product assortment, data-driven marketing, and recruitment efforts, which are expected to drive significant sales and adjusted EBIT growth through 2030. These initiatives are anticipated to result in high-single-digit revenue growth and annual operating margin expansion, supported by substantial annualized savings.
Additionally, National Vision Holdings aims to expand its market share in the $70 billion US optical retail market by targeting underdeveloped customer segments and products, improving customer experience through data-driven segmentation, and strategically increasing store count. The company’s focus on e-commerce and data-driven marketing, alongside its new partnerships and campaigns, is expected to enhance brand awareness and customer engagement, further supporting its growth trajectory. These elements collectively underpin Ohmes’s confidence in the company’s long-term prospects, justifying the Buy rating.
In another report released today, Barclays also maintained a Buy rating on the stock with a $30.00 price target.

