Analyst Megan Alexander from Morgan Stanley maintained a Buy rating on Hasbro and increased the price target to $94.00 from $87.00.
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Megan Alexander’s rating is based on the strategic adjustments made by Hasbro, which are expected to positively impact their financial performance. The delay of the game Exodus to early 2027 removes the anticipated financial strain from 2026, as the game was previously expected to be a significant operating-profit and earnings-per-share headwind due to its high budget and marketing costs. This shift allows for an improved margin and earnings profile for 2026, easing the near-term financial pressure on Hasbro.
Looking ahead to 2027, Hasbro’s lineup now includes two major releases: Exodus and Dungeons & Dragons: Warlock. The inclusion of a well-known and commercially successful franchise like Dungeons & Dragons alongside a new IP provides a more balanced and potentially higher-quality portfolio. This diversification reduces the risk associated with relying solely on an unproven new IP and enhances earnings visibility, making the investment outlook for Hasbro more attractive.
Based on the recent corporate insider activity of 36 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of HAS in relation to earlier this year.