Analyst Sam Poser of Williams Trading maintained a Sell rating on Canada Goose Holdings, with a price target of C$10.00.
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Sam Poser has given his Sell rating due to a combination of factors affecting Canada Goose Holdings. The company is facing increased competition from Arc’teryx, another Canadian brand, which is capturing market share. Poser believes that Canada Goose should be positioned as a premium outdoor brand rather than a luxury brand, as its recent strong performance was largely weather-driven rather than a result of effective marketing.
Additionally, the lack of guidance for FY26 due to macroeconomic uncertainties raises concerns about the company’s ability to navigate the current market environment. Poser points out that true luxury brands typically capitalize on uncertain trade environments to expand their market presence, which Canada Goose has not been able to do. This inability to leverage its luxury brand aspirations amid global trade challenges further justifies the Sell rating.
According to TipRanks, Poser is a 5-star analyst with an average return of 17.3% and a 53.17% success rate. Poser covers the Consumer Cyclical sector, focusing on stocks such as Steven Madden, Wolverine World Wide, and Crocs.
In another report released on July 21, Goldman Sachs also maintained a Sell rating on the stock with a $11.00 price target.