Rubrik: Early Leader in Cyber-Resilience with Expanding Platform Upside and Long-Term AI Monetization Driving Buy Rating

Shrenik Kothari, an analyst from Robert W. Baird, maintained the Buy rating on Rubrik, Inc. Class A. The associated price target was lowered to $125.00.

Shrenik Kothari has given his Buy rating due to a combination of factors tied to Rubrik’s growth runway and competitive positioning. He highlights that Rubrik is operating in the very early stages of a large, underpenetrated cyber-resilience and backup-modernization market, where legacy solutions still dominate a multibillion-dollar opportunity across tens of thousands of enterprises. Rubrik is steadily converting legacy backup spend as organizations, under increased board scrutiny following prominent cyber incidents, migrate from decades-old systems to more secure, modern platforms—often consolidating multiple incumbent vendors in the process.

Kothari also points to significant room for expansion within Rubrik’s existing customer base, given that even its largest clients have adopted less than half of the available platform footprint, with multiple levers for upsell across data volumes, workloads, and higher-value security tiers. He notes that Rubrik’s identity recovery product has quickly become the company’s fastest-growing offering, validating the strategy of integrating data and identity protection and reinforcing the platform narrative. In addition, Rubrik’s early move into agentic AI through Rubrik Agent Cloud, supported by a proven internal team that has successfully scaled prior product lines, creates a compelling long-term monetization path and incremental addressable market, all of which support a favorable risk/reward and justify the Buy recommendation.

In another report released on January 6, Barclays also maintained a Buy rating on the stock with a $100.00 price target.

Based on the recent corporate insider activity of 132 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of RBRK in relation to earlier this year.