William Blair analyst Sharon Zackfia has reiterated their bullish stance on RCL stock, giving a Buy rating today.
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Sharon Zackfia has given her Buy rating due to a combination of factors that highlight Royal Caribbean’s strong market position and growth potential. The company’s management has expressed confidence in the demand trends for the Caribbean, which constitutes a significant portion of Royal Caribbean’s capacity. This confidence is supported by expectations of moderate yield growth and margin expansion, with projected earnings per share exceeding $17.
Additionally, Royal Caribbean benefits from a strong position within the broader global vacation market, having maintained pricing stability despite increased capacity in the Caribbean. The company has effectively leveraged social media to enhance brand differentiation and attract new customers, particularly those with higher median household incomes. Furthermore, strategic investments in new destinations and cruise experiences, such as the highly rated Perfect Day at CocoCay, are expected to drive demand and enhance onboard spending, further supporting the Buy rating.
According to TipRanks, Zackfia is a 4-star analyst with an average return of 4.5% and a 43.71% success rate. Zackfia covers the Consumer Cyclical sector, focusing on stocks such as Royal Caribbean, CarMax, and Carnival.
In another report released today, Barclays also maintained a Buy rating on the stock with a $342.00 price target.

