Needham analyst Laura Martin maintained a Buy rating on Roku today and set a price target of $100.00.
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Laura Martin’s rating is based on Roku’s notable improvements in labor productivity, which have positively influenced her financial estimates and price target for the company. Specifically, between FY21 and FY24, Roku’s revenue per full-time equivalent (FTE) increased by 34%, rising from $921,528 in 2021 to $1.2 million in 2024.
This growth in revenue-based labor efficiency places Roku among the top performers in the large-cap stocks covered by Needham, with only Amazon and Meta showing higher improvements. Such significant enhancements in operational efficiency are key factors contributing to Martin’s Buy rating for Roku.
In another report released on July 3, Bank of America Securities also reiterated a Buy rating on the stock with a $110.00 price target.