PROS Holdings: Buy Rating Backed by Innovative Product Strategy and Promising Growth in Travel Segment

Scott Berg, an analyst from Needham, maintained the Buy rating on PROS Holdings (PRO – Research Report). The associated price target remains the same with $25.00.

Scott Berg has given his Buy rating due to a combination of factors that highlight the potential for growth and innovation within PROS Holdings. The company’s new Agentic product strategy, introduced at their annual customer conference, is particularly promising. It offers real-world value and user-friendly features, alongside a product-led growth go-to-market strategy that streamlines the purchasing process.
Furthermore, the Travel segment, which has been a weaker area for PROS, shows signs of improvement. Customer interest in innovative and modern technologies for offer management is growing, suggesting that booking trends could increase significantly by 2025 and normalize by early 2026. Additionally, conversations with the incoming CEO indicate that a refreshed partner strategy may be forthcoming, further supporting the company’s growth potential.

In another report released on May 2, Craig-Hallum also maintained a Buy rating on the stock with a $31.00 price target.

Based on the recent corporate insider activity of 38 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of PRO in relation to earlier this year.