Analyst Mike Hickey from Benchmark Co. maintained a Buy rating on Electronic Arts and keeping the price target at $180.00.
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Mike Hickey has given his Buy rating due to a combination of factors that highlight the promising potential of Electronic Arts. One of the main reasons is the strategic revival of the Battlefield franchise under the leadership of Vince Zampella, known for his success with popular titles like Call of Duty and Apex Legends. The upcoming release of Battlefield 6, with its innovative features and community-focused approach, is expected to attract a significant player base, potentially reaching 100 million players if the free-to-play battle royale mode is well-received.
Additionally, Hickey notes the positive shift in the gaming community’s perception of EA, as evidenced by increased engagement with Battlefront II. This change in sentiment, coupled with EA’s commitment to player-first practices and extensive testing, suggests a strong potential for player retention. With the absence of major competing releases like GTA 6 in the near term, EA is positioned as an attractive investment opportunity, with the potential for its stock to rise significantly if Battlefield 6 performs well at launch.
According to TipRanks, Hickey is a 5-star analyst with an average return of 5.6% and a 61.62% success rate. Hickey covers the Communication Services sector, focusing on stocks such as Electronic Arts, IMAX, and Marcus.
In another report released on August 1, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $172.00 price target.