Procter & Gamble, the Consumer Defensive sector company, was revisited by a Wall Street analyst today. Analyst Robert Moskow from TD Cowen maintained a Buy rating on the stock and has a $168.00 price target.
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Robert Moskow has given his Buy rating due to a combination of factors that reflect both short-term challenges and long-term potential for Procter & Gamble. Despite a soft finish to the year and a wide range of uncertainty in the company’s guidance for FY26, Moskow anticipates that P&G’s investments in innovative products will eventually lead to outperformance compared to its consumer packaged goods peers. The company’s management has acknowledged the challenging environment, including geopolitical risks and tariff uncertainties, which contribute to a higher risk profile.
While the path for pricing may be uncertain, with potential adjustments depending on tariff impacts, P&G’s strategy includes pricing increases to cover costs. The company is also focused on regaining market share, particularly in the U.S. market where it has faced competition in categories like Skin Care and diapers. With a new CEO set to take over, there is an expectation that P&G will address these challenges through product innovation and strategic adjustments, supporting the Buy rating despite near-term volatility.
Moskow covers the Consumer Defensive sector, focusing on stocks such as Campbell Soup, Conagra Brands, and Celsius Holdings. According to TipRanks, Moskow has an average return of 1.9% and a 46.29% success rate on recommended stocks.
In another report released on July 28, Wells Fargo also maintained a Buy rating on the stock with a $175.00 price target.