William Blair analyst Jon Andersen has maintained their bullish stance on PRMB stock, giving a Buy rating today.
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Jon Andersen’s rating is based on revised expectations for Primo Brands’ long-term performance, even after incorporating more conservative assumptions for 2026. He has updated his sales and earnings projections to better reflect the current outlook for spending on the home and office delivery segment and the anticipated pace of its recovery. Despite moderating these forward estimates, he views the company’s earnings power as intact over the cycle and believes that management’s strategic investments should support future growth and margin improvement.
Andersen also appears to see the current share price as not fully reflecting Primo Brands’ normalized earnings potential once the home and office delivery business stabilizes. By adjusting his fiscal 2025 and 2026 forecasts to the latest operating assumptions, he is effectively de‑risking the model while still identifying upside for investors. This balance of prudent estimate revisions with a positive view on the company’s competitive position and long-term fundamentals underpins his Buy rating on the stock.
In another report released today, J.P. Morgan also maintained a Buy rating on the stock with a $21.00 price target.

