Alexandra Straton, an analyst from Morgan Stanley, maintained the Buy rating on Tapestry. The associated price target was raised to $126.00.
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Alexandra Straton’s rating is based on a combination of factors that suggest a positive outlook for Tapestry’s stock. Despite a recent pullback in the stock price, Straton sees this as a potential buying opportunity, especially if the broader market sentiment improves. The company’s strong performance in the first quarter of 2026, including ongoing momentum for the Coach brand and quarter-over-quarter improvements for Kate Spade, supports the view that Tapestry’s valuation could increase over time.
Furthermore, Straton highlights the potential for Tapestry to exceed its fiscal year guidance and long-term targets, driven by higher gross margins and share buyback expectations. Although there are challenges such as tariff headwinds, the management’s anticipation of full tariff mitigation in the future is seen as a positive factor. Overall, the combination of these elements underpins the Buy rating, with an increased price target reflecting the company’s improved financial outlook.
In another report released today, Bernstein also maintained a Buy rating on the stock with a $115.00 price target.
Based on the recent corporate insider activity of 51 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of TPR in relation to earlier this year.

