Positive Outlook for Nike: Strong Growth in Key Product Lines and Strategic Product Launches Drive Buy Rating

Williams Trading analyst Sam Poser maintained a Buy rating on Nike yesterday and set a price target of $100.00.

Sam Poser has given his Buy rating due to a combination of factors that indicate a positive trajectory for Nike’s financial performance. The company is experiencing a positive shift that is expected to gain momentum through 2026, with upcoming quarterly results anticipated to surpass market expectations. Key product lines, such as the Jordan brand and Nike running, are showing strong growth, and retailers are noting improvements in product offerings.
Additionally, global wholesale revenue outside of Greater China is on the rise, and direct-to-consumer margins are beginning to improve. Although direct-to-consumer sales trends might not see significant improvement until the fiscal year 2027, the outlook for the remainder of fiscal year 2026 is promising. New product launches, particularly in North America, are expected to drive sales growth, with notable successes like the Jordan 4 and anticipated strong performance from the Jordan 11. Nike’s strategy of larger, less frequent product launches is creating impactful sales periods, and increased shipments of affordable footwear are expected to balance weaknesses in other areas.

In another report released today, Jefferies also maintained a Buy rating on the stock with a $115.00 price target.