UBS analyst Arpine Kocharyan has maintained their bullish stance on MAT stock, giving a Buy rating on December 9.
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Arpine Kocharyan has given his Buy rating due to a combination of factors that suggest a positive outlook for Mattel. The company has shown resilience in demand and retailer positioning, particularly during the crucial holiday shopping period. Although November experienced some fluctuations, the overall demand remains strong, with December expected to account for a significant portion of the fourth-quarter retail volume. This indicates a healthy replenishment cycle from retailers, which is crucial for Mattel’s performance.
Furthermore, Mattel’s strategic approach to pricing and promotions has allowed it to navigate tariff impacts effectively, with a notable portion of its portfolio priced competitively. The company’s commitment to an asset-light strategy for intellectual property monetization, coupled with its diverse content partnerships, positions it well for future growth. Additionally, the strong positioning of brands like Hot Wheels, which has yet to capitalize on significant box office events, suggests potential for continued top-line growth. These factors combined contribute to the positive outlook and the Buy rating from Kocharyan.
In another report released on December 9, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $23.00 price target.

