Analyst Walter Woo from CMB International Securities maintained a Buy rating on JS Global Lifestyle Company Limited and keeping the price target at HK$2.44.
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Walter Woo has given his Buy rating due to a combination of factors that highlight the potential growth and market expansion of JS Global Lifestyle Company Limited. The company’s performance in the first half of 2025 was largely in line with expectations, despite a slight miss in sales growth. This was primarily attributed to a decline in Joyoung’s overseas sales and related party sales of SharkNinja. However, the outlook for the second half of 2025 is positive, with Joyoung expected to recover and SharkNinja continuing to strengthen its brand presence and product reviews, thereby increasing its market share.
Furthermore, SharkNinja’s rapid development in the Asia-Pacific region, particularly in Australia, New Zealand, and Japan, is a significant driver of growth. The success of products like the Power Detect Pro and Evo Power System has led to increased market shares in the cordless vacuum segment. Additionally, the Ninja brand has seen remarkable success with its range of kitchen appliances, further boosting market shares in various categories. The introduction of new products in the latter half of 2025 is anticipated to sustain this growth momentum, supporting Woo’s confidence in the company’s future sales growth and justifying the Buy rating.