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Positive Outlook for e.l.f. Beauty: Strategic Trade Agreements and Attractive Pricing Drive Buy Rating

Ashley Helgans, an analyst from Jefferies, maintained the Buy rating on e.l.f. Beauty (ELFResearch Report). The associated price target is $75.00.

Ashley Helgans has given his Buy rating due to a combination of factors that suggest a positive outlook for e.l.f. Beauty’s stock. The analysis anticipates a potential increase in the stock’s value driven by strategic trade agreements with China, which could result in a significant uplift in average selling prices (ASPs). This increase in ASPs is expected to counterbalance the impact of a 60% tariff, while still maintaining e.l.f. Beauty’s pricing advantage over its competitors.
Furthermore, the current market conditions and the company’s positioning suggest that e.l.f. Beauty is well-placed to capitalize on these developments. The stock’s pricing remains attractive compared to its peers, and the anticipated trade deal could serve as a catalyst for growth. These elements combined provide a strong foundation for the Buy rating assigned by Ashley Helgans.

In another report released yesterday, Piper Sandler also maintained a Buy rating on the stock with a $81.00 price target.

Based on the recent corporate insider activity of 60 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of ELF in relation to earlier this year.

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