Bank of America Securities analyst Alexander Perry has reiterated their bullish stance on PLNT stock, giving a Buy rating on November 7.
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Alexander Perry has given his Buy rating due to a combination of factors including Planet Fitness’s impressive financial performance and strategic positioning. The company reported a stronger-than-expected adjusted EBITDA for the third quarter of 2025, surpassing market estimates. This was largely driven by a notable increase in same-store sales and a higher penetration of their premium Black Card membership.
Additionally, Perry anticipates further growth potential as Planet Fitness plans to increase the pricing of its Black Card membership, which is expected to enhance revenue. The company’s alignment with the growing trend of health and fitness among younger demographics, such as millennials and Gen Z, further supports its positive outlook. Improved franchisee economics and strategic pricing adjustments are also expected to accelerate unit growth, reinforcing the Buy recommendation.
Perry covers the Consumer Cyclical sector, focusing on stocks such as SharkNinja, Inc., Polaris, and Thor Industries. According to TipRanks, Perry has an average return of -3.3% and a 34.27% success rate on recommended stocks.
In another report released on November 7, Roth MKM also reiterated a Buy rating on the stock with a $130.00 price target.