In a report released today, Owen Rickert from Northland Securities maintained a Buy rating on Owlet, with a price target of $12.00.
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Owen Rickert has given his Buy rating due to a combination of factors that indicate a promising future for Owlet. The company is undergoing significant changes in leadership, with Jonathan Harris taking over as CEO, which is expected to bring a renewed focus on sales, marketing, and operational efficiency. This transition is seen as a natural progression that aligns with the company’s strategic goals.
Furthermore, Owlet is poised for growth with its innovative product offerings such as Owlet 360, Babysat, and the upcoming Telehealth pilot. These initiatives, along with the company’s expansion plans both domestically and internationally, present substantial opportunities for long-term growth. The company’s commitment to reinvesting in its business and its evolution from a hardware-centric model to a data and services company are also key factors supporting the Buy rating. Rickert’s financial projections for 2026, which include significant revenue and EBITDA growth, further reinforce the positive outlook for Owlet.
According to TipRanks, Rickert is ranked #5228 out of 9965 analysts.

