Andrew Boone, an analyst from JMP Securities, maintained the Buy rating on Outbrain (OB – Research Report). The associated price target remains the same with $10.00.
Andrew Boone has given his Buy rating due to a combination of factors that highlight Outbrain’s potential for growth and stability. The integration of Outbrain with Teads is progressing well, minimizing concerns about potential disruptions and inefficiencies. Boone is optimistic about Outbrain’s ability to capitalize on the multi-billion dollar native advertising market, especially as the company enhances its targeting, ad formats, and measurement tools.
Furthermore, Outbrain’s strategic initiatives, such as expanding beyond traditional feed placements with products like Onyx, Moments, and Zemanta, allow it to attract a broader range of advertisers. The company’s 2025 EBITDA guidance appears conservative, suggesting room for upward revisions as Outbrain continues to realize cost synergies and improve its financial performance. Additionally, Outbrain’s focus on video and brand experiences, supported by its acquisition of Teads, positions it well to capture a larger share of brand budgets over time.
According to TipRanks, Boone is a 5-star analyst with an average return of 9.8% and a 53.69% success rate. Boone covers the Communication Services sector, focusing on stocks such as Meta Platforms, Alphabet Class A, and Snap.