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Optimistic Outlook for Deckers Outdoor: Strong HOKA and UGG Sales Drive Buy Rating Despite Tariff Challenges

Optimistic Outlook for Deckers Outdoor: Strong HOKA and UGG Sales Drive Buy Rating Despite Tariff Challenges

Deckers Outdoor, the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Sam Poser from Williams Trading maintained a Buy rating on the stock and has a $150.00 price target.

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Sam Poser has given his Buy rating due to a combination of factors influencing Deckers Outdoor’s performance. The upcoming second-quarter results for fiscal year 2026 are anticipated to surpass both the company’s guidance and market expectations. Notably, HOKA sales are projected to exceed the expected year-over-year growth of 10%, while UGG sales are also likely to surpass their mid-single-digit growth guidance. Despite potential challenges such as reduced gross margins due to tariffs, the demand for trusted brands like HOKA and UGG remains strong among consumers.
Furthermore, Sam Poser expects Deckers Outdoor to provide guidance for the remainder of fiscal year 2026, reflecting increased clarity on tariff impacts and consumer reception of new products. The anticipated guidance is expected to align with current consensus estimates and may even be conservative. Additionally, HOKA’s recent success in appealing to young female consumers, particularly through popular styles like the white Bondi SR, and the positive feedback from retailers, further support the optimistic outlook for Deckers Outdoor’s stock.

According to TipRanks, Poser is a 5-star analyst with an average return of 16.1% and a 50.61% success rate. Poser covers the Consumer Cyclical sector, focusing on stocks such as Dick’s Sporting Goods, Canada Goose Holdings, and Deckers Outdoor.

In another report released on October 9, TD Cowen also maintained a Buy rating on the stock with a $125.00 price target.

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