William Blair analyst Sharon Zackfia has reiterated their bullish stance on WING stock, giving a Buy rating on September 9.
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Sharon Zackfia’s rating is based on the anticipation of significant growth drivers for Wingstop, including the implementation of Wingstop Smart Kitchens and the introduction of a loyalty program by 2026. These initiatives are expected to enhance comparable sales and profitability, alongside a strong unit expansion projected at 17% to 18% in 2025 and 2026, supported by impressive cash-on-cash returns.
Despite recent declines in Wingstop’s stock price due to concerns over potentially negative comparable sales in the short term, Zackfia remains optimistic about the company’s long-term prospects. She believes that strategic initiatives will lead to a return to positive sales growth in the fourth quarter and beyond, offering investors the potential for substantial profit growth. However, she also notes the risks associated with competitive pressures, geographic concentration, and reliance on international expansion.
In another report released on September 9, Stifel Nicolaus also maintained a Buy rating on the stock with a $375.00 price target.
Based on the recent corporate insider activity of 54 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of WING in relation to earlier this year.

