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MINISO Group’s Strategic Growth and Strong Q2 Performance Lead to Buy Rating Upgrade

MINISO Group’s Strategic Growth and Strong Q2 Performance Lead to Buy Rating Upgrade

In a report released today, Anne Ling from Jefferies upgraded MINISO Group Holding Ltd. to a Buy, with a price target of HK$51.20.

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Anne Ling’s rating is based on the positive performance and strategic initiatives of MINISO Group Holding Ltd. The company reported better-than-expected operating results for the second quarter of 2025, with a notable increase in same-store sales in China. This improvement, coupled with the resumption of store openings, has led to an upward revision of the company’s sales growth guidance for the year to 25%.
Additionally, MINISO is focusing on enhancing store efficiency overseas by slowing down direct-to-consumer store openings and concentrating on peak season sales. The company is also expanding its artist IP segment, which is expected to drive future growth. These strategic moves, along with a share buyback program, have contributed to a more favorable outlook, prompting Anne Ling to upgrade the stock to a Buy rating with a new price target.

Ling covers the Consumer Cyclical sector, focusing on stocks such as Pop Mart International Group Limited, MINISO Group Holding Ltd., and SJM Holdings. According to TipRanks, Ling has an average return of 20.6% and a 50.00% success rate on recommended stocks.

In another report released on August 6, J.P. Morgan also maintained a Buy rating on the stock with a HK$46.00 price target.

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