Morgan Stanley analyst Brian Harbour has maintained their bullish stance on MCD stock, giving a Buy rating today.
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Brian Harbour’s rating is based on several factors. Despite McDonald’s experiencing challenges in its earnings growth and revenue, the company’s performance was better than anticipated, particularly in markets outside the United States. This positive outcome has led to a more favorable investor sentiment, shifting away from the previous negativity surrounding the stock.
Moreover, Harbour expects McDonald’s to navigate the tough quick-service restaurant environment better than its competitors, particularly in the burger segment. The company has shown evidence of progress in various markets and has several strategies in place for 2025 to maintain its top-line and operating profit expectations. This potential for improvement and resilience in the market supports his Buy rating for the stock.
Harbour covers the Consumer Cyclical sector, focusing on stocks such as Chipotle, Brinker International, and Jack In The Box. According to TipRanks, Harbour has an average return of 0.1% and a 53.21% success rate on recommended stocks.
In another report released today, J.P. Morgan also maintained a Buy rating on the stock with a $300.00 price target.