Ari Klein, an analyst from BMO Capital, maintained the Hold rating on Marriott International. The associated price target was raised to $285.00.
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Ari Klein has given his Hold rating due to a combination of factors influencing Marriott International’s current and future performance. The company reported better-than-expected earnings for the third quarter, with higher franchise fees and lower general and administrative expenses contributing to the upside. However, the guidance for the fourth quarter is mixed, reflecting some cautiousness regarding fee-related income.
Ari Klein also notes that while Marriott faces challenges from weaker U.S. demand and macroeconomic pressures affecting small and medium enterprises, it benefits from strength in higher-end and international markets. Additionally, the upcoming renewal of credit card partnerships is expected to boost EBITDA, potentially offsetting anticipated challenges in revenue per available room growth in 2026. These mixed signals contribute to the Hold rating, as the positive aspects are balanced by ongoing uncertainties.
In another report released yesterday, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $276.00 price target.