Marcus Corp. Positioned for Growth with Strong Performance and Strategic Initiatives

Mike Hickey, an analyst from Benchmark Co., reiterated the Buy rating on Marcus. The associated price target remains the same with $25.00.

Mike Hickey has given his Buy rating due to a combination of factors that highlight Marcus Corp.’s strong performance and future potential. The company reported a robust second quarter, with revenues and adjusted EBITDA exceeding expectations, driven by increased attendance and better content availability in the Theatres segment. Despite renovation challenges, the Hotels segment remained stable, and the completion of key renovations is expected to enhance future earnings. Looking forward, Marcus is well-positioned to benefit from a strong lineup of film releases and improved group travel demand, along with reduced capital expenditures, which will provide financial flexibility for future growth or shareholder returns.
Moreover, Marcus has shown resilience in its market positioning, with attendance growth surpassing major competitors in recent quarters, indicating successful customer engagement strategies. The Hotels segment also performed well, with revenue per available room (RevPAR) outperforming the national upper-upscale segment. The company’s strategic pricing and regional performance have been effective, and the group booking pace for FY26 is significantly ahead of the previous year. These factors, combined with an attractive valuation and the potential for mergers and acquisitions or capital returns, underpin Hickey’s Buy rating.

In another report released on August 1, Barrington also reiterated a Buy rating on the stock with a $25.00 price target.

Based on the recent corporate insider activity of 34 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of MCS in relation to earlier this year.