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Lifetime Brands Downgraded to Hold Amid Weak Growth Trajectory and Limited Turnaround Visibility

Lifetime Brands Downgraded to Hold Amid Weak Growth Trajectory and Limited Turnaround Visibility

Lifetime Brands, the Consumer Cyclical sector company, was revisited by a Wall Street analyst yesterday. Analyst Brian McNamara from Canaccord Genuity downgraded the rating on the stock to a Hold and gave it a $3.50 price target.

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Brian McNamara has given his Hold rating due to a combination of factors tied to Lifetime Brands’ recent performance and outlook. He originally expected the company to return to modest organic growth after pandemic-driven volatility and industry destocking, and also anticipated acquisitions to supplement growth and scale. Instead, the company has repeatedly delivered weaker-than-hoped results, with no meaningful M&A activity and limited innovation or new product momentum. Macroeconomic headwinds and tariff pressures have further muddied the outlook, leading management to withhold formal guidance for 2025, an unusual step among consumer names, and third-party data suggest another soft fourth quarter.

In this context, McNamara has downgraded the stock to Hold from Buy and trimmed his price target to $3.50, reflecting his view that there is insufficient evidence yet of a sustained operational turnaround. While he concedes the downgrade may be occurring near a cyclical low, the company’s revenue trajectory remains concerning, with only two quarters of growth since 2021 and projected 2025 sales roughly a quarter below 2021 levels. The core brands, despite leading share in North American non-electric housewares, have not demonstrated the vitality needed to reaccelerate demand. As a result, he sees limited near-term catalysts and lacks conviction that Lifetime Brands can reliably deliver durable organic growth, justifying a neutral stance rather than a more constructive rating.

According to TipRanks, McNamara is a 2-star analyst with an average return of 0.6% and a 52.19% success rate. McNamara covers the Consumer Cyclical sector, focusing on stocks such as Driven Brands Holdings, Holley, and Planet Fitness.

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