JS Global Lifestyle Buy Rating Supported by Market Expansion and Strategic Initiatives

Walter Woo, an analyst from CMB International Securities, maintained the Buy rating on JS Global Lifestyle Company Limited (1691 – Research Report). The associated price target is HK$2.44.

Walter Woo has given his Buy rating due to a combination of factors influencing JS Global Lifestyle Company Limited’s outlook. Despite some pressure on the fiscal year 2024 earnings for both Joyoung and JS Global, there are positive indicators that justify a Buy rating. Joyoung is experiencing stabilization and gaining market share in the small appliance sector, which is supported by the introduction of innovative products and an expanding consumer base. Additionally, the company’s major shareholder is actively involved in stock buybacks, suggesting confidence in the long-term prospects.
SharkNinja, another segment of JS Global, shows promising growth potential in the Asia-Pacific market, backed by successful product launches in various countries like Australia, New Zealand, and Japan. Investment in research and development, along with marketing and distribution, is expected to bolster its market position. Leveraging Joyoung’s supply chain and SharkNinja’s strong brand presence, the company is poised for a positive outlook in the coming years with significant sales targets set for FY2025-2027. These factors collectively support Walter Woo’s Buy recommendation.