Analyst Janine Stichter from BTIG maintained a Buy rating on JJill and decreased the price target to $21.00 from $26.00.
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Janine Stichter’s rating is based on a combination of factors that highlight JJill’s potential for future growth despite current challenges. The company exceeded expectations in Q3 with strong top-line performance and effective execution, leading to an increase in average unit retail prices even in a promotional environment. Although Q4 has started slowly, this is not seen as indicative of JJill’s future performance, as new strategic initiatives under the leadership of CEO Mary Ellen Coyne are yet to fully materialize.
Looking ahead to 2026, Stichter anticipates a clearer representation of JJill’s business as the new leadership’s strategies take effect. Despite macroeconomic uncertainties, JJill’s improved balance sheet and stable performance are expected to support a higher valuation. The leadership change is viewed as a catalyst for accelerated transformation, and the company’s commitment to maintaining a clean inventory and strategic cost management further supports the Buy rating. The price target has been adjusted to $21, reflecting these considerations.
According to TipRanks, Stichter is a 4-star analyst with an average return of 7.8% and a 46.34% success rate. Stichter covers the Consumer Cyclical sector, focusing on stocks such as Abercrombie Fitch, Boot Barn, and Steven Madden.