In a report released today, Jonna Kim from TD Cowen maintained a Hold rating on JJill, with a price target of $17.00.
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Jonna Kim has given his Hold rating due to a combination of factors, including the mixed results from JJill’s second quarter of 2025. While there were positive outcomes driven by clearance activities that improved customer traffic and conversion, the outlook for the third quarter appeared weaker than expected, reflecting uncertainties in consumer behavior and tariff impacts. Despite these challenges, the company has made strides in maintaining cleaner inventory levels and enhancing omni-channel capabilities, which are seen as positive developments.
Moreover, JJill’s management is focusing on expanding its customer base and increasing brand awareness through diversified marketing strategies and improved brand presentation. However, macroeconomic and demographic concerns persist, which temper the overall valuation despite it being relatively inexpensive. Additionally, the potential impact of tariffs, particularly from sourcing countries like India, poses a risk, though management is actively working on mitigation strategies. These factors collectively contribute to the Hold rating, as the company navigates both opportunities and challenges in its current environment.
In another report released on August 28, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $18.00 price target.