Intuit’s Strategic Growth and Expansion Opportunities Support Buy Rating

Analyst Brad Reback of Stifel Nicolaus maintained a Buy rating on Intuit (INTU – Research Report), boosting the price target to $850.00.

Brad Reback’s rating is based on a combination of Intuit’s strategic initiatives and growth potential. The company has demonstrated strong growth drivers such as increased payments volume and strategic pricing, alongside opportunities in newer initiatives like TT Live and Business Tax. These factors are expected to counterbalance challenges from MailChimp and some DIY market share losses, allowing Intuit to maintain a steady revenue growth in the low-teens over the coming years.
Moreover, Intuit’s pricing strategy, which has been a significant contributor to growth, is anticipated to shift towards volume and mix as primary drivers in FY26. The introduction of enhanced platform capabilities, including genAI agents, is expected to boost revenue growth. Additionally, the impressive growth in TT Live units and Business Tax, along with the acceleration of the Online Ecosystem, further supports the Buy rating as these areas present significant opportunities for future expansion and cross-selling potential.

According to TipRanks, Reback is a 5-star analyst with an average return of 11.3% and a 55.04% success rate. Reback covers the Technology sector, focusing on stocks such as Intuit, ServiceNow, and Microsoft.

In another report released on May 28, Scotiabank also maintained a Buy rating on the stock with a $800.00 price target.