Intuit’s Strategic AI Advancements and Monetization Drive Buy Rating

Bradley Sills, an analyst from Bank of America Securities, maintained the Buy rating on Intuit (INTU – Research Report). The associated price target remains the same with $875.00.

Bradley Sills has given his Buy rating due to a combination of factors that highlight Intuit’s strategic positioning and technological advancements. Intuit is focusing on leveraging AI to enhance its product offerings, such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, by reducing mundane tasks through end-to-end workflow solutions. The company’s GenOS AI platform, which incorporates both public and proprietary large language models, is designed to facilitate seamless integration of AI across its operations, positioning Intuit as a key beneficiary in the software sector with a promising multi-year adoption and monetization cycle.
Another significant factor in Sills’s rating is Intuit’s ability to capture differentiated data, which enhances its AI capabilities. The company has made substantial progress in automating data entry processes, significantly improving efficiency for users. Intuit’s initial AI use cases, such as the Invoice Generator, have received positive feedback for their ability to streamline operations and drive business growth. Additionally, Intuit’s multi-pronged monetization strategy, which includes driving retention, premium uplift, and uptake on separate offerings, further supports the Buy rating. The planned launch of new AI agents to handle various business tasks underscores Intuit’s commitment to innovation and value creation.

In another report released on June 10, Jefferies also maintained a Buy rating on the stock with a $850.00 price target.

Based on the recent corporate insider activity of 118 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of INTU in relation to earlier this year.