Keith Weiss, an analyst from Morgan Stanley, maintained the Buy rating on Intuit. The associated price target remains the same with $880.00.
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Keith Weiss has given his Buy rating due to a combination of factors tied to Intuit’s emerging growth drivers and attractive valuation. He highlights that Intuit is still early in two major product cycles—Mid-Market Accounting/Services and Assisted Tax—which operate in large, underpenetrated markets and have already shown strong initial traction, with these segments growing at robust double‑digit rates in FY25. His detailed, segment-level analysis indicates that continued strong execution in rolling out these offerings can support a credible path to about 20% annual revenue growth by FY30, a scenario that he believes the market is not fully recognizing given the stock’s current earnings multiple, which is near a decade-low for the company.
Weiss further argues that if Intuit achieves this 20% growth trajectory, the company could see its revenue rise from roughly $19 billion in FY25 to about $43 billion by FY30, with earnings per share increasing more than twofold over the same period. Applying a conservative valuation multiple below Intuit’s long-term average still implies the stock could roughly double from current levels by FY30, generating an attractive annualized return for investors. On this basis, he lifts his Bull Case price target significantly to reflect the potential for both revenue and EPS to double as the new product cycles mature. Taken together, these growth prospects, supported by proprietary modeling and what he views as a compelling entry valuation, underpin his Buy recommendation on Intuit shares.
In another report released on January 19, TipRanks – PerPlexity also reiterated a Buy rating on the stock with a $616.00 price target.

