William Blair analyst Phillip Blee has maintained their neutral stance on COOK stock, giving a Hold rating on August 1.
TipRanks Black Friday Sale
- Claim 60% off TipRanks Premium for the data-backed insights and research tools you need to invest with confidence.
- Subscribe to TipRanks' Smart Investor Picks and see our data in action through our high-performing model portfolio - now also 60% off
Phillip Blee has given his Hold rating due to a combination of factors affecting Traeger’s financial performance. The company reported a significant decline in second-quarter sales, which fell by 13.6% year-over-year, far exceeding the anticipated 1.2% decrease. This decline was largely attributed to a substantial drop in grill sales, influenced by price increases and inventory adjustments by retailers in anticipation of tariffs.
Management’s outlook for the full year 2025 also contributed to the Hold rating. Despite reinstating guidance, Traeger expects a sales decline between 8% and 11%, which is below initial expectations. Additionally, the company faces gross margin pressures due to tariff-related costs, although efforts are being made to mitigate these through pricing strategies and supplier negotiations. The adjusted EBITDA forecast, while slightly above street expectations, still reflects a decrease from previous guidance, justifying a cautious Hold stance.
In another report released on August 1, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $1.50 price target.
Based on the recent corporate insider activity of 25 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of COOK in relation to earlier this year.