Heineken NV Buy Rating Driven by Strategic Growth and Brand Expansion Amidst Market Challenges

In a report released today, Zheng Feng Chee from DBS maintained a Buy rating on Heineken NV (0O26 – Research Report), with a price target of €104.00.

Zheng Feng Chee’s rating is based on Heineken NV’s strategic growth initiatives and successful brand expansion efforts. The company has effectively extended its brand by introducing new product lines like Heineken Zero and Heineken Silver, which cater to evolving consumer preferences and contribute significantly to its market presence. Heineken Zero, in particular, has become the leading non-alcoholic beer worldwide, capturing substantial market growth.
Heineken’s commitment to sustainable long-term growth, despite challenges like hyperinflation in certain regions, further supports the Buy rating. The company plans to increase its marketing and promotional expenditures to capitalize on volume recovery trends, ensuring a balanced mix of volume and price adjustments. Although there are risks such as competition in Europe and macroeconomic conditions, the strategic focus on brand investment and market expansion underpins a positive outlook for Heineken’s future performance.

In another report released on February 10, Citi also maintained a Buy rating on the stock with a €95.00 price target.