GoPro, the Technology sector company, was revisited by a Wall Street analyst today. Analyst Erik Woodring from Morgan Stanley maintained a Sell rating on the stock and has a $0.80 price target.
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Erik Woodring’s rating is based on a combination of factors that present challenges for GoPro’s growth and profitability in the near term. The company is facing significant headwinds such as discretionary spending constraints, intense competition, and pricing increases due to tariffs, which are compounded by a delayed product launch. These factors contribute to a difficult market environment for GoPro in 2025, making it challenging for the company to achieve its growth targets.
While GoPro plans to launch two new products and expand into new total addressable markets, the company still needs to navigate its own execution challenges and adhere to liquidity and profitability covenants tied to recent financing. Although there is potential for a turnaround in 2026, the market remains skeptical until GoPro can demonstrate consistent execution and stabilization. Consequently, Woodring has adjusted the price target to $0.80, reflecting a significant downside risk, and maintains a Sell rating until clearer signs of improvement are evident.