Benchmark Co. analyst Mike Hickey reiterated a Buy rating on Genius Sports Limited (GENI – Research Report) today and set a price target of $12.00.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Mike Hickey has given his Buy rating due to a combination of factors that highlight Genius Sports Limited’s strategic positioning and growth potential. The company is poised to benefit from its extended partnership with the NFL, which enhances its access to exclusive advertising inventory and strengthens its long-term monetization strategy. The upcoming NFL season is expected to act as a catalyst for Genius, with the potential to drive increased engagement and financial performance, as evidenced by historical gains during previous NFL seasons.
Furthermore, Genius’ proprietary advertising platform, FanHub, is set to play a crucial role in the company’s growth trajectory. With the infrastructure in place and advertiser interest building, FanHub is positioned for significant monetization opportunities. The company’s valuation appears attractive, especially when compared to peers like Sportradar, and the reduced short interest further boosts investor sentiment. These elements collectively support the Buy rating, with a target price of $12, as Genius continues to demonstrate resilience and potential for upside in the evolving sports data and technology market.
In another report released on June 12, Craig-Hallum also reiterated a Buy rating on the stock with a $15.00 price target.