In a report released today, Scott Marks CFA from Jefferies reiterated a Hold rating on General Mills, with a price target of $47.00.
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Scott Marks CFA has given his Hold rating due to a combination of factors influencing General Mills’ performance. The company has been making strategic price investments to boost demand, which has shown some positive effects on retail sales and volumes. However, while there are signs of improvement, particularly in certain brands like Blue Buffalo, the overall dollar growth has not yet been realized.
General Mills is experiencing challenges with some of its brands, such as Wilderness, which requires a shift in marketing strategy. Although there is potential for organizational growth as these price investments are expected to stabilize by the second half of fiscal year 2026, there remains uncertainty about whether volume growth can be sustained. Consequently, while there are opportunities for improvement, the current market pressures and the need for further strategic adjustments justify maintaining a Hold rating.
According to TipRanks, Marks CFA is an analyst with an average return of -6.8% and a 25.71% success rate. Marks CFA covers the Consumer Defensive sector, focusing on stocks such as Saputo Inc., Vital Farms, and Campbell Soup.
In another report released on December 9, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $49.00 price target.