Bank of America Securities analyst Jessica Reif Ehrlich reiterated a Buy rating on Fox today and set a price target of $80.00.
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Jessica Reif Ehrlich has given his Buy rating due to a combination of factors tied to Fox’s resilient operating trends and attractive positioning within the media landscape. He expects the company’s second-quarter performance to largely mirror steady underlying momentum, particularly in its live news and sports portfolio, which he views as structurally better positioned than traditional entertainment content in the linear television bundle. Early traction from the Fox One offering is running ahead of internal expectations, and Tubi is highlighted as a key strategic asset that extends Fox’s reach to cord-cutters and cord-nevers, supporting long-term audience and advertising growth. Reflecting these dynamics, he modestly raises his near-term revenue and OIBDA forecasts, driven mainly by stronger cable advertising, even as free cash flow estimates are temporarily reduced for the quarter while longer-term cash generation expectations remain intact.
Jessica Reif Ehrlich’s rating is based on his view that Fox is fundamentally well placed to benefit from a supportive advertising environment and a strong balance sheet. He emphasizes Fox’s relatively low exposure to more volatile entertainment advertising, given its concentration in sports and news, which he believes offers a more defensible revenue base. He also points to Fox’s long-term global soccer strategy and the upcoming U.S.-hosted FIFA World Cup as important catalysts, with expectations that the expanded tournament will generate better-than-initially-assumed economics and deliver a meaningful halo effect across its sports portfolio in the FY26–FY27 period. Taken together, these factors underpin his decision to not only reaffirm a Buy rating but also raise his price objective to $80, reflecting a higher valuation multiple in line with expansion seen in comparable media companies.
According to TipRanks, Reif Ehrlich is a 5-star analyst with an average return of 11.8% and a 54.34% success rate. Reif Ehrlich covers the Communication Services sector, focusing on stocks such as Fox, Warner Bros, and Charter Communications.
In another report released today, Goldman Sachs also maintained a Buy rating on the stock with a $87.00 price target.