Truist Financial analyst Bill Chappell maintained a Hold rating on Flowers Foods (FLO – Research Report) today and set a price target of $20.00.
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Bill Chappell’s rating is based on the performance and future outlook of Flowers Foods. The company reported net sales for the fourth quarter of 2024 that fell short of expectations, slightly missing both analyst and market estimates. While there was an improvement in adjusted gross margins due to better input costs and optimization of the non-retail business, the overall sales growth remains modest.
Flowers Foods’ guidance for 2025 suggests a sales increase, but the expected earnings per share fall below market predictions. The company’s shift towards a portfolio of healthier brands positions it well for market trends, yet the significant reliance on the declining white bread segment poses a challenge. Given these factors, Chappell maintains a Hold rating, reflecting a cautious stance amidst slow sales growth and mixed financial forecasts.