BTIG analyst Jake Fuller maintained a Buy rating on Expedia today and set a price target of $275.00.
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Jake Fuller has given his Buy rating due to a combination of factors including positive trends in Expedia’s business-to-consumer (B2C) segment and the potential for marketing leverage. Despite facing challenging comparisons, Expedia has shown stability in site traffic and U.S. receipt data, which supports growth in room nights and B2C bookings. Additionally, the company’s guidance suggests that marketing spending will decrease while room night growth continues to exceed that of its online travel agency peers.
Fuller also notes that Expedia’s shares reached an all-time high following their third-quarter release, yet the valuation remains attractive. The company’s ability to deliver growth and outpace peers in room nights, along with effective marketing strategies, enhances its competitive position. Furthermore, Expedia’s partnerships with AI platforms like ChatGPT and Google indicate its strategic positioning in the evolving digital landscape. The Buy rating is supported by a price target of $275, based on a projected price-to-earnings ratio and expected earnings growth.
According to TipRanks, Fuller is a 4-star analyst with an average return of 5.6% and a 48.67% success rate. Fuller covers the Consumer Cyclical sector, focusing on stocks such as Expedia, Booking Holdings, and Maplebear.
In another report released on December 3, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $305.00 price target.

