Steve Enders, an analyst from Citi, reiterated the Hold rating on Dropbox. The associated price target remains the same with $32.00.
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Steve Enders has given his Hold rating due to a combination of factors that reflect both opportunities and challenges for Dropbox. The company has shown improved go-to-market execution, and there is potential upside from its Dash product, which has seen a significant increase in customer interest. However, Steve remains cautious about macroeconomic volatility and heightened competition, particularly as Dash’s self-serve capabilities expand in the latter half of the year.
Despite stabilizing user volume trends, the slowing rate of monthly app downloads indicates potential challenges in user retention and conversion, which are crucial for driving revenue. Additionally, there are concerns about increased competition from platform vendors in the content AI market, which could impact Dropbox’s core business and its Dash product. These factors contribute to a balanced risk/reward profile for Dropbox, leading to the Hold rating.
According to TipRanks, Enders is a 2-star analyst with an average return of 0.6% and a 58.40% success rate. Enders covers the Technology sector, focusing on stocks such as Intuit, Pegasystems, and Dropbox.
In another report released on July 23, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $30.00 price target.

