Needham analyst Laura Martin maintained a Buy rating on DoubleVerify Holdings (DV – Research Report) today and set a price target of $18.00.
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Laura Martin’s rating is based on several compelling factors that emerged from DoubleVerify Holdings’ recent investor day. Firstly, the company has raised its revenue guidance, projecting a 17% year-over-year growth for the first half of 2025. This optimistic outlook is supported by the absence of negative impacts from tariffs, which suggests a robust growth trajectory.
Furthermore, DoubleVerify’s acquisition of SciBids and its innovative “take rate” business model is another key factor in Martin’s positive assessment. The model, which involves earning a revenue share from ad spending rather than a fixed fee, has already seen success with 200 clients being upsold to SciBids. Additionally, the introduction of the new bundled product, MAP, which also employs the “take rate” model, is expected to drive further upside to consensus estimates, reinforcing the Buy rating.